TAT invests 3million Baht to launch tourism promotion application for smart phones

July 8, 2012 | 12:01 pm

BANGKOK, The Thai tourism authority has resolved to make ample financial investment in developing a new application for smartphones, which is designed to help boost the countrys travel industry.

Tourism Authority of Thailand (TAT) Deputy Governor Juthaporn Rerngronasa said that, under the 2013 marketing plan and the challenging goal to raise tourism revenue to 2 trillion baht by 2015, the TAT is determined to find new markets with high potential and present new publicity campaigns to access target travelers.

The TAT also designs to negotiate with overseas travel agencies to fly charter flights from many more Russian cities without direct flight to Thailand, just to bring in more tourists from the country.

Smartphone

Ms. Juthaporn added that the recent device, which the TAT has committed 3 million baht to create, is the Lifestyle Thailand smartphone application, which is available both in Thai and English.

She said that the new app is supposed to reach out to lifestyle travelers and satisfy new-generation travelers demand for new holiday experiences.

With the TATs latest app, more 300 choices of well-selected brands, which range from hotels to restaurants and holiday destinations, along with special discounts of 20-50 percent, are up for holiday-makers grabs.

The Lifestyle Thailand app is ready for download from App Store, Android Market and www.tourismthailand.org.

Ettore Trentiro